Pride

''It is in every man, women and child. It is in Hell itself, is Hell itself, and drags those from the high places down from grace. Every Principality has it, every lost soul in Hell needs it, and nothing in Hell could command power without it - including you.''

Pride is one of the seven Principalities in Hell, and stands apart from the others as the de facto ruler of Hell itself. Whatever or whoever Pride is, it takes no form and commands no domain, save perhaps for the entirety of Hell itself.

Conjecture about Pride
Pride is without known form or substance. No one has confirmed what Pride is (apart from the greatest power within Hell), and no one who has directly encountered the Principality has related details of that meeting. Even amongst the other Principalities, there is more guesswork than true knowledge, including The Principality Wrath maintains (when able to focus) that Pride exists, and is to be feared. Gluttony is known to have challenged Pride for surpremacy in the past, but the details of that conflict are unknown beyond the allowance of Gluttony's continued existence.
 * What Pride's goals are
 * What are the limits of Pride's power
 * Why Pride doesn't aborb all within Hell (presuming he can)
 * Where did Pride come from
 * Whether Pride truly exists, or is simply a manifestation of Hell itself

Ruler of Hell
What is known, is that all within Hell answer to Pride. Pride is the entity that enforces contracts and agreement between the damned inhabitants and powers of Hell: when a contract is broken, it is through Pride's power and intent that the punishment is metered out. Many in Hell assert that Pride is Hell itself, is the damned determination of those who refuse to bow or back down, the strength of the damned that refuse to relent before the higher planes and the trappings of mortal life.

How exactly Pride feels about the existence of Love within Hell and the threat it poses is unknown, but the other Principalities and great powers of Hell seem to speak as if Pride is both aware - and concerned.

Powers
The limits of Pride's power and forms it takes are unknown, beyond the enforcement of contracts and rulership of Hell. Pride is presumed to rival the various Gods in terms of absolute strength and dominion, including the Three themselves and the Queens of the Fae, though open conflict between them and Pride has never been recorded. If Pride has granted powers, it can be assumed they are immensely powerful, and come at a dear price.